I am a senior executive leader in motorsports, enthusiast e-mobility and media. I have led divisions and companies small to large with full P&L responsibility. I have held VP-or-higher positions for the last 19 years of my career and am eager to continue profitability-driving leadership.

About Me

Growing up in Southern California, I raced amateur motocross and roadracing before pursuing roadracing professionally at age 18. While earning a Bachelors Degree in Economics from UCLA I travelled the nation and the world racing the AMA National and Grand Prix World Championships.


After a career-ending injury in 1991 and graduating from university, I pursued my dream of working in racing and sports. I have been fortunate enough to work for and lead wonderful, enthusiast-driven companies and now strive to transition the world with transportation-electrification solutions.

Ride for Kids with Sabrina
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CEO–Volcon ePowersports

Senior VP, Managing Director–Bonnier Motorcycle Group

October 2020 - Present

August 2010 - October 2020

Leading the first all-electric, off-road powersports company to a revolutionary transformation in outdoor, motorized recreation and a successful public stock offering. Overseeing product development, distribution channels, sales strategy, government relations, factory construction, marketing, customer experience, international export and investor relations.

Complete P&L responsibility for the world’s largest two-wheel media company managing a staff of 20, operating 12 brands across video, digital, mobile, print, custom content, event and consumer-engagement platforms. Brands include Cycle World, Motorcyclist, Cycle Volta, Dirt Rider, Cruiser, On Two Wheels, MC Garage, MC Commute, Five Best Bikes, and other custom media titles.

COO–Hardcard Systems

November 2007 - August 2010

Led the formation, equity-backed fundraising, and operation of the first dedicated, RFID-powered, sports timing-and-scoring system company. Oversaw all legal filings, VC negotiations, financial management, hiring, vendor selection and personnel operations.

Managing Partner–Hardcard Holdings

November 2006 - August 2010

Operated a leading sports management and consulting firm. Functions included management of racetracks, sanctioning bodies, race operations, athletes, brands, licensed merchandise, sponsorship development, race teams and media rights in the highest-level two and four-wheel, national and world championship racing series.

Vice President–Mazda Raceway Laguna Seca

March 2005 - November 2006

Oversaw the ticketing, marketing, sponsorship sales, merchandise and promotions departments of one of the world's most iconic auto, motorcycle and bicycle racing facilities.

Vice President–AMA Pro Racing

January 2002 - March 2005

Managed the marketing, sponsorship and television rights for the AMA Superbike, Motocross, Supercross, Supermoto and Flat Track Championships while assisting in corporate communications, event sanctioning and competition rule making.


Former three-term, industry-elected Board Member for the industry association group for all powersports in America. Chairperson of the Aftermarket Committee. Actively lobbied in Washington D.C. with the MIC Government Relations staff.

Acting Treasurer on the Board of Directors for a nonprofit, youth-sports league that promotes good sportsmanship, mutual respect, cooperation, and fair play in a esteem-building environment.

Bachelor of Science, Economics–UCLA

I achieved a degree in Economics in 1991 with study emphasis in accounting, finance, statistics and calculus all while competing in professional motorcycle roadracing.

Skills and Personal Information

I speak Spanish and have experience with web CMS, Salesforce, Quickbooks, ad tech and all common software platforms. I'm an amateur road, cross and mountain bike racer that splits time between work in Austin, Texas and a life in Southern California with a wife and three wonderful children.


Conan O'Brien

"If you work really hard and you are kind, amazing things will happen."